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2016 Summary

APEX Business-IT Global Case Challenge 2016

A Brief Recap


About Us

APEX Business-IT Global Case Challenge embarked on its eighth year since its humble beginning back in 2009. The 2016 edition took place from 03 May to 06 May, with a total of 16 teams from leading universities all over the world competing for the accolades.

Case Theme

The case theme this year featured an on-demand transportation company with its aim to do good well. The case revolves around the theme of increasing social good for its stakeholders by targeting a real socio-economic problem through the use of information technology, while taking into consideration social, regulatory and economic factors.

Competition Details

Case Challenge

16 teams took part in the competition, vying for the 2016 Champion title. The teams, comprising 3 student participants and a coach, were split into 4 divisions for the Preliminary Round and were given 24 hours to deliberate the case and arrive at their analyses and solutions.

Preliminary Round

In this round, participants had 10 minutes to present a social impact product, program, or initiative that drives a triple bottom line while addressing an important socio-economic issue, followed by a 5 minute question-and-answer session.

Wildcard Round

In this round, participants are expected to pitch their ideas for their proposed social impact product, program or initiative with an emphasis on their technology through the use of an A1 poster, and is given approximately 7 minutes to present to different pairs of judges who play the role of senior managers of an on-demand transportation company.

Semifinal Round

While the scope and presentation content is similar to that of the Wildcard Round, the Semifinal Round is a formal presentation of 15 minutes, during which judges are able to – at any point of time during the presentation – interrupt and ask the team any questions.

Lightning Round

In the Lightning Round, teams were given 5 minutes to present their ideas in the best way possible within a tight time constraint to a panel of judges.

Plate Competition

This round challenges participants to create an ‘exhibition-style’ booth to present a single best solution to the judges in an interactive way. Teams demonstrated and pitched their ideas to different groups of judges, while considering the different constraints to address the case issue(s).

Grand Finals

Tasked to present a summary of their solution(s), and to comment on the prospects for implementing it more broadly across the region, participants were given 12 minutes of presentation time, before being faced with numerous challenging questions by the judges – who played the roles of senior managers from different regional offices, the Board of Directors and regulatory bodies.

Award Winners


S3 Consulting,
Simon Fraser University

Best Speaker

Agrim Singh,
Singapore University of Technology and Design

1st Runner-up

Pitbull Consulting,
University of Minnesota

Plate Competition

Cedar Consulting,
Kwantlen Polytechnic University

2nd Runner-up

AZ Team,
Bandung Institute of Technology

Honourable Mentions

D&S Consulting,
Corvinus University of Budapest
WXW Team,
Hong Kong Polytechnic University

Key Event Highlights

Thematic Workshop

This workshop served as a platform for interactive learning and sharing of knowledge. It allowed participants to gain an overview of the case theme through a discussion with panelists consisting of senior executives and industry experts, moderated by Professor Steven Miller, Dean of the School of Information Systems.

This year, our panel comprised of:

  • Ang Hin Kee, Member of Parliament of Ang Mo Kio GRC and Executive Advisor of National Taxi Association
  • Willie Cheng, Chairman of Singapore Institute of Directors and Former Chairman of Lien Centre for Social Innovation
  • Shih-Fen Cheng, Associate Professor of Information Systems of Singapore Management University

Welcome Dinner

The APEX Business-IT Global Case Challenge 2016 Welcome Dinner marked the beginning of the competition. It also provided an opportunity for participants, coaches and observers to mingle, network and have fun. Teams had a chance to make a quick introduction to kick-start the forging of friendships.

Gala Dinner

The Gala Dinner and Awards Ceremony marked the end of this year’s competition.

Special Thanks to Our Supporting Organisations