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2015 Summary

APEX Business-IT Global Case Challenge 2015

A Brief Recap


About Us

APEX Business-IT Global Case Challenge embarked on its seventh year since its humble beginning back in 2009. The 2015 edition took place from 04 May to 08 May, with a total of 16 teams from leading universities all over the world competing for the accolades. Constantly reinventing itself, brand new features such as the Live Feed and the Plate Competition were introduced to provide a fresh experience for participants.

Case Theme

The case theme this year featured Alexandra Health Systems (AHS) and its Population Health programme — a joint initiative between AHS and Singapore’s Ministry of Health (MOH). The case revolves around the theme of increasing health awareness of the population, improve the screening processes and look towards providing a better model of healthcare service, especially through the use of information technology, to serve the nation.

Competition Details

Case Challenge

16 teams took part in the competition, vying for the 2015 Champions title. The teams, comprising 3 student participants and a coach, were split into 4 divisions for the Preliminary Round and were given 24 hours to deliberate the case and arrive at their analyses and solutions.

Preliminary Round

In this round, participants had 15 minutes to present a set of recommendations for improving the efficiency and effectiveness of the existing health screening process, followed by a 5 minute question-and-answer session.

Wildcard Round

In this round, participants are expected to pitch their ideas for the future of  the Population Health programme through the use of an A1 poster, and is given approximately 5 minutes to present their set of recommendations to different pairs of judges who play the role of senior managers at AHS.

Semifinal Round

While the scope and presentation content is similar to that of the Wildcard Round, the Semifinal Round is a formal presentation of 20 minutes, during which judges are able to – at any point of time during the presentation – interrupt and ask the team any questions.

Lightning Round

In the Lightning Round, teams were given 3 minutes to make an elevator pitch to present their ideas in the best way possible within a tight time constraint to a panel of judges.

Plate Competition

This round challenges participants to put themselves into a design-thinking prototype mode by creating possible prototypes of certain aspects of their solutions. With approximately 8 minutes to explain, demonstrate and pitch their prototypes to different groups of judges, participants have to consider many aspects of their solutions to arrive at an ideal solution that can best be utilised to address the case issue(s).

Grand Finals

Tasked to present a summary of their solution(s), and to comment on the prospects for implementing it more broadly across the island, the participants were given 12 minutes of presentation time, before being faced with numerous challenging questions by the judges – who played the role of the key executives and policy makers attending an island-wide summit on population health.

Award Winners


S&S International,
University of Minnesota

Honourable Mentions

Graeme Nixon,
University of British Columbia
Wong Josephine Cheuk Nga,
The Hong Kong University of Science and Technology

1st Runner-up

Genesis Health,
University of British Columbia

Best Speaker

Carmela Luongo,
Simon Fraser University

2nd Runner-up

Tephra Consulting,
Simon Fraser University

Plate Competition

Universitas Indonesia
HEC Montréal
Technical University of Dortmund

Key Event Highlights

Thematic Workshop

This workshop served as a platform for interactive learning and sharing of knowledge. It allowed participants to gain an overview of the case theme through a discussion with panelists consisting of senior executives and industry experts, moderated by Professor Steven Miller, Dean of the School of Information Systems.

This year, our panel comprised of:
Bastari Irwan, Director of Transformation Office of Alexandra Health Systems
Jason Yap, Associate Professor at the Saw Swee Hock School of Public Health
Chong Yoke Sin, Chief Executive Officer at Integrated Health Information Systems

Welcome Dinner

The APEX Business-IT Global Case Challenge 2015 Welcome Dinner marked the beginning of the competition. It also provided an opportunity for participants, coaches and observers to mingle, network and have fun. Teams had a chance to make a quick introduction to kick-start the forging of friendships.

Gala Dinner

The Gala Dinner and Awards Ceremony marked the end of this year’s competition.

Special Thanks to Our Case Partner