APEX Business-IT Global Case Challenge 2016
A Brief Recap
A Brief Recap
APEX Business-IT Global Case Challenge embarked on its eighth year since its humble beginning back in 2009. The 2016 edition took place from 03 May to 06 May, with a total of 16 teams from leading universities all over the world competing for the accolades.
The case theme this year featured an on-demand transportation company with its aim to do good well. The case revolves around the theme of increasing social good for its stakeholders by targeting a real socio-economic problem through the use of information technology, while taking into consideration social, regulatory and economic factors.
16 teams took part in the competition, vying for the 2016 Champion title. The teams, comprising 3 student participants and a coach, were split into 4 divisions for the Preliminary Round and were given 24 hours to deliberate the case and arrive at their analyses and solutions.
In this round, participants had 10 minutes to present a social impact product, program, or initiative that drives a triple bottom line while addressing an important socio-economic issue, followed by a 5 minute question-and-answer session.
In this round, participants are expected to pitch their ideas for their proposed social impact product, program or initiative with an emphasis on their technology through the use of an A1 poster, and is given approximately 7 minutes to present to different pairs of judges who play the role of senior managers of an on-demand transportation company.
While the scope and presentation content is similar to that of the Wildcard Round, the Semifinal Round is a formal presentation of 15 minutes, during which judges are able to – at any point of time during the presentation – interrupt and ask the team any questions.
This round challenges participants to create an ‘exhibition-style’ booth to present a single best solution to the judges in an interactive way. Teams demonstrated and pitched their ideas to different groups of judges, while considering the different constraints to address the case issue(s).
Tasked to present a summary of their solution(s), and to comment on the prospects for implementing it more broadly across the region, participants were given 12 minutes of presentation time, before being faced with numerous challenging questions by the judges – who played the roles of senior managers from different regional offices, the Board of Directors and regulatory bodies.
Simon Fraser University
Singapore University of Technology and Design
University of Minnesota
Kwantlen Polytechnic University
Bandung Institute of Technology
Corvinus University of Budapest
Hong Kong Polytechnic University
This workshop served as a platform for interactive learning and sharing of knowledge. It allowed participants to gain an overview of the case theme through a discussion with panelists consisting of senior executives and industry experts, moderated by Professor Steven Miller, Dean of the School of Information Systems.
This year, our panel comprised of:
The APEX Business-IT Global Case Challenge 2016 Welcome Dinner marked the beginning of the competition. It also provided an opportunity for participants, coaches and observers to mingle, network and have fun. Teams had a chance to make a quick introduction to kick-start the forging of friendships.
The Gala Dinner and Awards Ceremony marked the end of this year’s competition.