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Event Overview (2016)

Event Overview

APEX Business-IT Global Case Challenge 2016 will be held from 3 May 2016 to 6 May 2016. Hosted by and held in Singapore Management University (SMU), this competition aims to provide a unique and intellectually stimulating platform for participants to learn and apply their Business-IT skills to address real business problems faced by companies.

With a business case on a real-life company crafted specially for the competition by professionals from SMU, APEX Business-IT aims to deliver a unique and tailored experience in case competition so as to find the team with the best strategic Business-IT analysis.

The theme for APEX Business-IT Global Case Challenge 2016 is Conscious Capitalism: Doing Good While Doing Business. This year’s case competition will consist of 17 teams from all over the world, each consisting of three undergraduate students in their junior or senior year. Throughout the course of the competition, participants will analyse the case materials in the deliberation period and present their analysis to a judging panel composing of industry professionals from diverse backgrounds. With a specially crafted competition design format consisting of both a seminar-style presentation and an interactive pitch methodology, APEX Business-IT aims to deliver a rich and intellectually stimulating competition for all participants.

For more information on our event theme, click here.