APEX Business-IT Global Case Challenge is an annual case competition that highlights the intertwined nature of business and IT. This challenge is hosted and supported by the School of Information Systems, Singapore Management University (SMU). The organising committee comprises undergraduate students from various schools across SMU, reflecting the highly interdisciplinary nature of the competition.
Since its inception in 2009, APEX Business-IT has risen to achieve the status as a premier global case competition with a holistic experience offered throughout the four-day event. In APEX Business-IT, we pride ourselves on giving you the opportunity to: