Have any questions? apex@smu.edu.sg
Connect with us!

Business-IT Cases

Past Business Cases

In collaboration with SMU’s Case Writing Initiative, APEX Business-IT Case Challenge is proud to present ‘live’ original Business-IT cases that has been carefully crafted over months of work. Here are some of our past Business-IT Cases for your reference.

Today, we can find an increasing number of businesses that incorporate social good within their business model and evaluate their performances in a broader perspective to create greater business values. These companies seek to benefit not only their own business profits, but also the livelihoods of people while minimizing environmental impacts. The 2016 case featured an on-demand transportation company that aims to increase social good for its stakeholders through the use of Information Technology.

Notables:

  1. Participating teams took part in a panelist discussion pertaining to transportation and social issues. The discussion also included the role of IT systems in varying situations.
  2. The competition was split into four phases. The first phase comprised of the Preliminary Round, where teams were expected to address more pertinent issues within a shorter time frame (less than 1 year). Winning teams from the first phase progressed onto the Semifinal Round; the other teams proceeded to the Wildcard Round – where participants had to present their business solutions through an A1 poster.
  3. Non-winning teams from the Semifinal Round and winning teams from the Wildcard Round competed to pitch their ideas to the judges in a 5 minute presentation alongside their poster – this challenges competitors to narrow down the best ‘selling point’ of their solution(s) and pitch the idea to the panel of judges.
  4. In the final phase, teams who did not make it to the Grand Finals took part in the Plate Competition, where participants were given less than 18 hours to create an ‘exhibition-style’ booth to present a single best solution to the judges in an interactive way. They were provided with a $20 budget to purchase any items that would form their presentation material. With the closure of the Plate Competition, the Grand Finalists then took the stage to present their IT and business solutions in a 12 minute presentation.

In this year’s Thematic Workshop, our panel discussion included:

  • Ang Hin Kee, Member of Parliament of Ang Mo Kio GRC and Executive Advisor of National Taxi Association
  • Willie Cheng, Chairman of Singapore Institute of Directors and Former Chairman of Lien Centre for Social Innovation
  • Shih-Fen Cheng, Associate Professor of Information Systems of Singapore Management University

You can view more about the case here:
Coming Soon

One of six healthcare clusters within the Ministry of Health Holdings, Alexandra Health Systems currently manages the 590-bed Khoo Teck Puat Hospital. As part of an integrated healthcare system to serve the community in the northern region, Alexandra Health system will build and oversee the Yishun Community Hospital, Admiralty Medical Centre and an Woodlands Integrated Healthcare Campus. (Source: ktph.com)

Lead Industry Collaborator: Alexandra Health Systems

Notables:

  1. Participating teams took part in a panelist discussion pertaining to population health issues, as well as how different organisations come together to resolve these issues. The discussion also included the role of IT systems in varying situations, as well as a demonstration of systems developed by Singapore Management University’s students involved in an Final-Year Project.
  2. The competition was split into four phases. The first phase comprised of the preliminary round, where teams were expected to address more pertinent issues within a shorter time frame (less than 1 year). Winning teams from the first phase progressed onto the Semifinal Round; the other teams proceeded to the Wildcard Round – where participants had to present their business solutions through an A1 poster.
  3. In a refreshing twist to the competition structure this year, non-winning teams from the Semifinal Round and winning teams from the Wildcard Round competed to pitch their ideas to the judges in a 3 minute ‘elevator’ pitch – this challenges competitors to narrow down the best ‘selling point’ of their solution(s) and pitch the idea to the panel of judges.
  4. In the final phase, teams who did not make it to the Grand Finals took part in the Plate Competition, where participants were given less than 18 hours to develop a design-thinking prototype within their solution to a panel of judges. They were provided with a $20 budget to purchase any items that would form their presentation material. With the closure of the Plate Competition, the Grand Finalists then took the stage to present their business and IT solutions in a 12 minute presentation.

Thematic Workshop: Panel discussion included Jason Yap (current ‎Associate Professor at Saw Swee Hock School of Public Health, previously Chief Knowledge Officer at the Agency for Integrated Care, Singapore), Chong Yoke Sin (Chief Executive Officer, Integrated Health Information Systems) and Bastari Irwan (Director of Population Health Programme, Alexandra Health Systems).

You can view more about the case here:
APEX Biz-IT Global Case Challenge 2015 Case – Alexandra Health Systems

Green Freight Asia, a not-for-profit organisation made up of key industrial players, was seeking a collaboration to create an IT solution partnership that would support GFA’s programme for the adoption of green freight practices in the Asia Pacific region.

Lead Industry Collaborator: Green Freight Asia

Notables:

  1. Participating teams took part in a panelist discussion pertaining to sustainable supply chain practices. Issues discussed included the problems faced by firms in their attempts to curb emissions, as well as demonstrations of current IT projects that aid firms in the resolution of these problems.
  2. In a unique twist to the competition, teams were not only provided with the Cases for their deliberation, they were also introduced to the Live Feed. This allowed for two way ‘live’ communication between the teams and the ‘case partner’, where teams can pose questions to the ‘case partner’ and receive their replies in a short time.
  3. The competition was split into three phases. The first phase comprised of the preliminary round, where teams were expected to address the technology aspect of their proposed solutions. Winning teams from the first phase progressed onto the Semifinal Round; the other teams proceeded to the Wildcard Round – where participants had to present their business solutions through an A1 poster.
  4. In the final phase, teams who did not make it to the Grand Finals took part in the Plate Competition, where participants were given less than 18 hours to highlight the most creative idea within their solution to a panel of judges. They were provided with a $20 budget to purchase any items that would form their presentation material. Even with the short preparation time, the participating teams gave a pleasant surprise to the judges with their creative presentations and unique styles of highlighting their best ideas. With the closure of the Plate Competition, the Grand Finalists then took the stage to present their business and IT solutions in a 12 minute presentation.

Thematic Workshop: Panel discussion included representatives from Green Freight Asia, DHL, UPS, Infineon and the Logistics Institute Asia Pacific

You can view more about the case here:
APEX Biz-IT Global Case Challenge 2014 – Case A
APEX Biz-IT Global Case Challenge 2014 – Case B
APEX Biz-IT Global Case Challenge 2014 – Case C

Sentosa – Singapore’s popular tourist island, was looking to take the next step in reassessing their growth strategy in the face of many known challenges. To increase visitor traffic; especially among locals, leveraging on the technology space of Mobility and Consumer Analytics presented itself as a potentially strong and viable option.

Lead Industry Collaborator: Sentosa Leisure Group

Notables:

  1. Students were given an introduction, as well as a demonstration on initiatives and capabilities in mobility and consumer analytics by SMU LiveLabs – a city-scale research test-bed with progressive technologies for companies to run large-scale consumer behavioral trials and experiment with novel mobile services on real people in real environments.
  2. A site visit to Sentosa Island was conducted to allow for a first-hand opportunity to gain insights.
  3. The first two parts to the case – Sentosa (A) and Sentosa (B), were first given to all teams. They had to balance business needs and technical boundaries highlighted. All teams wererequired to submit a solution for each of the parts, along with their deliverables before going into the first round of the competition. A poster focusing on their Sentosa (B) solution was added as a new deliverable.
  4. A Wildcard round was introduced. This took place at the end of the preliminary round, as well as at the end of the semifinal round. Each constituted of a poster session where teams pitched their solutions to judges on a rotational basis, and had a chance to interact with them.
  5. Finalists were given a closed-door feedback session before the release of the third part, Sentosa (C), which revolved around the advancement of the company’s strategy through integrated customer engagement. An opportunity was given to revise their presentations for the board meeting.
  6. In the Lightning Round of the finals, each team was given time to respond to a new situation, as well as take questions from the board.

Thematic Workshop: Panel discussion included representatives from the Sentosa Leisure Group, Changi Airport Group and SMU LiveLabs.

You can view more about the case here:
APEX Biz-IT Global Case Challenge 2013 Case – Sentosa

A prominent Singapore hotel, better known as an historic landmark than a technology leader, is exploring the use of social media analytics to enhance its brand and improve its services. Circos.com, a pioneer in online sentiment analysis for the hospitality industry, seeks to help the hotel craft an effective social media campaign using its core product, the Brand Karma Dashboard. Lead Industry Collaborator: Circos.com

Notables:

  1. Students were given direct access to the Brand Karma Dashboard, which aggregated live data about the hotel that Circos collected from reviews posted on Facebook, TripAdvisor, and other sites. Students were encouraged to use the dashboard and conduct their own analysis of the data to prepare their recommendations.
  2. Twelve hours into the deliberation period, students were given a second part of the case, Circos (B), which asked them to consider a request to integrate the Brand Karma Dashboard with the hotel’s customer loyalty program. All teams were required to submit a solution to this part along with their deliverables for the first round of the competition. Finalists were given a third part, Circos (C), which asked them to address the company’s broader strategy for expansion.
  3. Teams that advanced to the final stage of the competition were given closed-door feedback by members of Circos’ top management, which they could use to revise and improve their presentations overnight.
  4. In the Lightning Round of the finals, each team was given 30 minutes to respond to a fictitious piece of new information: an outbreak of bedbugs at the hotel, photographs of which had already started to go viral.

Thematic Workshop: Panel discussion including executives from Circos.com and Singapore’s Interactive Digital Media R&D Programme Office.

You can view more about the case here:

Circos: Tapping into Social Media (A)
Circos: Tapping into Social Media (B)
Circos: Tapping into Social Media (C)

A formerly successful and now struggling shipping company was faced with the need to modernize and improve their analytics capability in a down market. Lead Industry Collaborator: Deloitte Analytics

Notables:

  1. The case included a real data set from Deloitte on shipping industry business performance. Students had to do data analytics in preparing their solutions.
  2. In the Lightning Round of the finals, each team had to respond to a change scenario concerning events unfolding in real time. They had 30 minutes to prepare and deliver their response.
  3. Finalist teams were given closed-door feedback by senior Deloitte consultants on their semi-final presentations, with an opportunity to improve them prior to the final round.

Thematic Workshop: Deloitte Analytics Seminar on Business Analytics

You can download the case here:
APEX Global 2011 Case – Calypso Shipping Group (A)

APEX Global 2011 Case – Calypso Shipping Group (B)

A fast-growing medical imaging company suffered an IT outage and must become more nimble. They examine options for using cloud computing technologies and services in combination with their existing infrastructure. Lead Industry Collaborator: Various cloud-computing providers located in Singapore.

Notables:

  1. Additional deliverables beyond the PowerPoint presentation were had to be created and submitted. These were:
  2. Business Process Diagram
  3. System Architecture Diagram
  4. Risk Analysis Table
  5. Benefit-Cost Analysis Model
  6. Project & Transition Plan
  7. Semi-Final teams were given an addendum to the case on the evening prior to the finals, and had to defend the robustness of their previously submitted solution to this new information.

Thematic Workshop: An Overview of Cloud Computing by Gartner

You can download the case here:

APEX Global 2010 Case – Terra Firma Medical Systems (A)
APEX Global 2010 Case – Terra Firma Medical Systems (B)

Case Partner: Vestas

A global renewable (wind) energy company must reorganize to improve their service delivery in a growing number of geographic locations. They are balancing centralization and de-centralization. They are looking at how to run their internal IT as a business with the right incentives, funding and revenue model. Lead Industry Collaborator: Vestas

Notables:

  1. At hour 11 of the 24-hour case deliberation period, students met “live” with the CIO of Vestas to discuss key aspects of the case and to get his inputs.
  2. Finals included a Lightning Round, where teams were grilled by the judges on a wide-ranging set of issues related to the case.

You can download the case here: APEX Global 2009 Case – Going Borderless For a Green Mission