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Organizing Committee

2016 Organizing Committee

President / Vice Presidents

From left to right: Sandra Lork Kai Hui, Brian Tan Le Meau, Ngo Kee Kai

President

Currently in his penultimate year, Brian is pursuing his degree in Bachelor of Science (Information Systems Management) and a second major in Advanced Business Technology at Singapore Management University. It’s been two years since he began his wonderful journey with APEX Business-IT, starting off as a Marketing Executive in APEX Busines-IT 2014. He then took the role of Marketing Director in APEX Business-IT 2015. Having thoroughly enjoyed himself over the past 2 years, he’s honoured to be leading the event this year with his team of wonderful individual and looks forward to welcome all of you here in Singapore!

Vice Presidents

Sandra is a final year student at Singapore Management University, pursuing a degree in Bachelor of Business Management and majors in Finance and Corporate Communications. This is her second year at APEX Biz-IT and she feels extremely privileged to be part of this big family. Sandra is looking forward to welcome all of you over here in Singapore!

Kee Kai is currently in his penultimate year of his studies at Singapore Management University, pursuing his degree in Bachelor of Science (Information Systems Management) with a second major in Advanced Technology for Analytics. Having enjoyed himself tremendously as a Public Relations Director last year, he returns for APEX Biz-IT ’16 with a new position as the Vice-President. Kee Kai is delighted to be a part of APEX family and looks forward to forging new friendships and bringing APEX Biz-IT’16 to a greater success.

Competition Design

From left to right: Nah Shin Young, Sally Chin Si Ying, Kelly Goh Wan Yun, Eric Yeo Pu Zhong, Tan Chang Sheng, Ho Bang Ying

Director

Eric is in his second year of studies at SMU’s School of Information Systems. This is his second year being part of the APEX Biz-IT Organising Committee. Having a passion for competitions, he first joined APEX Biz-IT as a Competition Design Executive. Now as a director, he hopes to develop and learn new skills. Other than his personal development, he aims to deliver an interesting case for all participants in APEX’16.

Executives

Shin Young is currently in her second year of studies in Singapore Management University, pursuing a Bachelor of Business Management. This is her first year in the APEX Biz-IT organizing committee as a Competition Design Executive. Through APEX Biz-IT 2016, she is excited to interact with diverse people from different backgrounds and gain insights on how case competitions are designed to bring out the potentials of each participant.

Sally is currently a freshmen in the School of Information Systems (SIS) in Singapore Management University (SMU). This is the first year that she is involved in the APEX Biz-IT organising committee as a Competition Design executive, and hopes to learn as much as she can from others through organising this event. Sally has also previously participated in SMU SIS’s InnovateIT, a business technology case challenge. In addition, Sally is also the current Marketing Director for SMU Whitehat Society, an information security student interest group in SIS.

Kelly is currently a second year student majoring in Economics. She is joining APEX for the first time as a Competition Design Executive and is looking forward to a fruitful journey with the 2016 APEX organising committee and participants.  During her free time, she enjoys hanging out with her friends or travelling.

Chang Sheng is currently in his first year of studies in Singapore Management University pursuing a degree in the Bachelor of Science (Information Systems). This is his first year in APEX-Biz-IT Organising Committee, joining as a Competition Design Executive. He is enthusiastic about how technology is able to continually solve everyday problems and bring value to businesses and our personal lives. A couple of times a week he likes to do some crossfit and strength training at a homely little gym near school. He hopes to meet like-minded individuals throughout this journey, learn from the diverse experiences of the team and contribute wholeheartedly to ensure the success of APEX Biz-IT 2016!

Bang Ying is a freshman in Singapore Management University and is pursuing his degree in Bachelor of Business Management. This is his first year with the APEX Biz-IT team as a Competition Design Executive. He desires greater exposure to the intense yet exciting world of case competitions, and network with like-minded individuals who are passionate about consulting in general. Beyond school, Bang Ying is an avid cyclist and treasures his self-proclaimed gorgeous road bike. He looks forward to APEX 2016 and wishes all teams to have a blast during their time in Singapore!

Events

From left to right: Alicia Nanelia Tan Li Shi, Phua Yi Yun, Teh Ming Yi, Keefe Tan Zhi Yang, Tan Kee Hock, Cheng Zheng Yang, Toh Hong Ren

Director

Keefe is in his second year of studies in Singapore Management University pursuing a Bachelor’s of Science in Information Systems. This is Keefe’s first year involved in APEX Business-IT as the Events Director and he is looking forward to making the whole APEX experience a very enjoyable and memorable one for the participants. In his free time, Keefe enjoys playing all kinds of sports but is currently focused on Handball as he is part of the school team.

Executives

Alicia is an executive under the Events Department for APEX 2016. She is currently a first year undergraduate from the School of Information Systems. Formerly a vegan, she is now a pescatarian and enjoys trying out new diets to live out as a lifestyle. In her free time, she sources for recipes to experiment with which fit the various food restrictions of the diet she adopts. As a member of Stereometa in SMU, she dreams of being a professional DJ some day.

Yi Yun is currently in her second year of studies in Singapore Management University, pursuing a degree in the Bachelor of Science (Economics). This is her first year participating in the APEX Biz-IT organizing committee as an Events Executive. Even though she has planned several events before, the APEX Biz-IT Business Case competition would be an entirely new experience for her as this is the first time she is able to meet and work with people hailing from all parts of the world. Besides her studies, she is also an active volunteer at her local grassroots organization where she is able to interact with residents and gain more insights about the problems they are facing.

Ming Yi is currently in her first year of studies in Singapore Management University, pursuing her degree in the Bachelor of Science (School of Information Systems). This is her first year as an Events Executive in APEX Biz-IT and she feels extremely privileged to be part of the family. From this, she hopes to gain more experience and foster international friendships with participants from all over the world.

Kee Hock, a current year 1 student in SIS, joined APEX to expose himself to the inner workings of organising a global Business-IT competition. As an event executive, he relishes the opportunity to work with like-minded individuals within the APEX community.

Hong Ren is currently in his first year of studies in Singapore Management University (SMU) pursuing a degree in the Bachelor of Science (Information Systems). Being his first time taking the role of Events Executive in APEX Biz-IT, he hopes to learn more through the organising of this competition while forging friendships with people from all over the world.

Finance

From left to right: Riya Rajagopal

Director

Riya is currently in her final year of studies at Singapore Management University. She is pursuing a degree in Business Management, with a double major in Finance and Operations Management. This is Riya’s first time organizing a large scale event like APEX Biz-IT and hopes to gain valuable experiences and knowledge in doing so. She is very excited about this journey and looks forward to meeting contestants from all over the world through APEX.

Logistics

From left to right: Alan Goh Zhi Qiang, Lim Shi Ying, Tan Jing Han

Director

Shi Ying is currently in her first year of studies in the Singapore Management University (SMU), pursuing a double degree in Bachelor of Accountancy and Bachelor of Business Management. She has a passion for case challenges and has participated in case competitions like the NUS-UOB Case Competition. Having organised an event similar to APEX back in her junior college, Shi Ying decided to join the APEX team as a Logistics Director this year. From this event, Shi Ying hopes to be able to forge friendships with participants from all over the world and learn from them as well. She looks forward to meeting everyone at APEX!

Executive

Alan is a first year student, currently pursuing his degree in Bachelor of Science (Information Systems). It is his first time joining APEX Business-IT team as a Logistics Executive. With his prior experiences before SMU, he hopes to utilise the skills in this field to benefit the APEX Business-IT team. At the same time, it would be a great chance for him to expand his horizons through meeting new people from all over the world. As Alan has great interest in Chinese culture, he has been part of a Lion Dance Troupe since young, participating regularly in their events such as elderly home visits, and various festive celebrations. Being part of the APEX Business-IT team, Alan hopes to gain more knowledge along the way and is looking forward to the success of APEX Business-IT 2016.

Jing Han is currently pursuing a double degree programme in Bachelor of Science (Economics) and Bachelor of Business Management in the Singapore Management University as a freshmen. He has a strong interest for case competitions, and have participated in some like the NUS-UOB Case Competition. This, ultimately, is the driving force behind his decision to serve as a Logistics Executive for APEX. Jing Han looks forward to meeting the participants with interests similar to his, and hopes that the competition will bridge connections and friendships that will last a lifetime.

Marketing

From left to right: Chua Xing Ying, Ananya Singh, Jonathan Seah Wen Jun, Tan Yong Siang Ivan, Low Wei Lin, Khng Jing Yi

Directors

Ivan is currently a second year student from the School of Information Systems. He is passionate about the integration of Information Technology with business and web designing, and is now a Marketing Director in APEX. He is also the President of SMU Ivory Keys, a piano ensemble. In his free time, he enjoys playing the piano, drawing and playing badminton. Through organising this competition, he hopes to gain more experience in managing large-scale events, working as a team and also building a network of friends.

Wei Lin is a Year 3 Business student pursuing a Marketing major. She is very passionate in piano and photography, and has strong interests in business-related activities. After joining APEX Business-IT 2015 as a Marketing Executive, she was inspired by the organizing committee and participants to join APEX Business-IT again as a Marketing Director. Organising the event has been a valuable experience in her SMU life and she is committed to bringing APEX Marketing to greater heights.

Executives

Xing Ying is a first year student in Singapore Management University pursuing a degree in the Bachelor of Accountancy. This is her first year joining APEX Biz-IT as a Marketing Executive. Despite being an accountancy student, Xing Ying finds joy in designing marketing collaterals and hopes to hone her skills through this journey with APEX Biz-IT. Xing Ying has also done publicity designs as part of Youth Executive Committee at Kampong Ubi Community Centre. She is also a part of SMU Broadcast & Entertainment as a member of Marketing & Communications and Events & Backstage. In her free time, she enjoys singing and is also a member of SMU Music Interactive Club. Through APEX Biz-IT, she hopes to make new friends and have fun organizing this event.

Ananya is a first year student in the School of Business at Singapore Management University. This is her first year in the APEX Biz-IT team as marketing executive. Ananya hopes to gain new enriching experiences along the way.

Jonathan is currently in his first year of studies in Singapore Management University and is pursuing a degree in Bachelor of Science (Economics). His passion for marketing and design has led him to join this year’s edition of APEX Business-IT Case Challenge. In his free time, he enjoys sweating it out in a game of floorball or football. He hopes to meet and network with like-minded individuals during the span of the event, and concurrently capture unforgettable moments with his camera.

Jing Yi is a sophomore from the Lee Kong Chian School of Business who loves doing crafts, designing and roller coasters. Despite being the first time she has joined an organizing committee, she is committed to contribute towards a successful and fun APEX 2016 with her passion and humour!

Public Relations

From left to right: Tan Wan Ting, Yash Manish Mavani

Directors

Wan Ting is currently in her first year of studies in Singapore Management University pursuing a degree in Bachelor of Science (Economic). This is the first year she is involved in APEX Biz-IT and she is excited to be part of this event. Feeling privileged to be part of this year’s organising committee, she believes that the skills learnt and valuable memories created would be a great takeaway from this experience. She looks forward to a successful APEX Biz-IT’16!

Yash, currently in his second year of studies in Singapore Management University, is pursuing his degree in Bachelor of Science (Economics). This is also his second year with the APEX Biz-IT team, this time as a Public Relations Director. From this, Yash hopes to mix with people from all around the world as well as gain insights into the exciting world of case competitions. Besides academics, he is also very active in the SMU Climb team and part of the Organising Committee of the School of Economics (OIKOS) Freshmen Camp 2015. Yash also holds interest in helping the committee at large with volunteering stints at the Singapore Indian Development Association (SINDA) and Singapore Children’s Association.

Technology

From left to right: Remy Ng Zheng Yao, Loo Qi Xuan Ryan Elyas

Directors

Remy is a sophomore in Singapore Management University, School of Information Systems. Having had an enjoyable experience at APEX 2015, he decided to return to APEX 2016 in the role of Tech Director where he is required to assist with the IT specifics of the competition. He looks forward to creating another memorable experience with the participants of Apex 2016.

Ryan is currently a junior in the School of Information Systems. This is his first year in APEX, and he looks forward to applying his technical skills to enhance the case challenge in any way possible. In his free time, he takes delight in playing the piano for others to hear; he only wishes that they would stop screaming and running away the moment he makes the offer. In the very likely event that he finds more free time, he greatly enjoys writing fiction as well. Whether this last sentence is fictional or not, however, is up to the reader’s discretion..

University Relations

From left to right: Rhea Arora, Pearline Manoranjitha Vijayakumar 

Directors

Rhea is a sophomore in SMU’s Lee Kong Chian School of Business, and majors in Marketing and Psychology. This is her first time as part of the APEX Organising Team and she is really looking forward to the event! Other than APEX, she is heavily involved in Model United Nations and enjoys reading and debating about international issues.

Pearline is in her penultimate year of studies at the School of Information Systems. This is her first time joining the APEX Business-IT family and she has taken on the role of the University Relations Director. She enjoys the process of organising events as she gets to liaise with and meeting new people. Apart from this, she has a passion for music and a love for desserts as she has a big sweet tooth.

2015 Organizing Committee

President

Currently in his penultimate year of studies in Singapore Management University, Qi Wen is pursuing his degree in Bachelor of Science (Information Systems Management) and a second major in Organisational Behaviour and Human Resource. It’s been two years since his foray into the wonderful magical world of APEX Business-IT, having first experienced Events Department as a subcommittee member before taking on the role of the Competition Design Director in APEX Biz-IT 2014. He’s thrilled and honoured to be leading the event this year, and is looking forward to welcome all of you over here in (mostly) sunny Singapore! (P.S. He really loves coffee!)

Competition Design

From left to right: Loo Xue Ning, Eric Yeo Pu Zhong, Edison Lim Jun Hao, Yash Manish Mavani, Natalie Ng Yun Yi

Director

Edison is in his second year of studies at the SMU’s School of Information Systems. This is his second year of being on the APEX Biz-IT Organising Committee, starting as a Competition Design Executive. In addition, Edison has a passion for case competition and has emerged as semi-finalist in the UOB-NUS National Case Challenge 2014. He hopes to develop and learn new skills this year. When Edison is not coding or studying, he enjoys swimming, diving and pretending he knows how to play the guitar.

Executives

Xue Ning is currently in her first year of studies in Singapore Management University(SMU) pursuing a degree in the Bachelor of Science (Information Systems Management). This is her first time taking on the role as the Competition Design Executive in APEX Biz-IT, and she feels really excited to be a part of this event. Xue Ning hopes to gain more experiences and skills along the way.

Eric is in his first year of studies at the SMU’s School of Information Systems. This is his first year of being on the APEX Biz-IT Organising Committee, as a Competition Design Executive. In addition, Eric enjoys swimming and diving.

Yash, currently in his first year of studies in Singapore Management University, is pursuing his degree in Bachelor of Science (Economics). This is his first year with the APEX Biz-IT team as a Competition Design Executive. From this Yash hopes to mix with people from all around the world as well as get an insight into the exciting world of case competitions. Besides academics, he is also very active in the SMU Climb team and part of the Organising Committee of the School of Economics (OIKOS) Freshmen Camp 2015. Yash also holds interest in helping the committee at large with volunteering stints at the Singapore Indian Development Association (SINDA) and Singapore Children’s Association.

Natalie is a first year student in the School of Economics at Singapore Management University. This is her first year in the APEX Biz-IT team as Competition Design Executive. She is a member of the Emerging Markets Club at SMU and is part of the organizing committee for SMU Challenge, SMU’s annual community service event. Through APEX Biz-IT 2015, Natalie hopes to meet gain new experiences and meet new friends from all over the world.

Finance

Director

Jun Hao is a second year student in Lee Kong Chian School of Business, Singapore Management University. He is pursuing a degree in Business Management, Finance and Strategy double major. This is Jun Hao’s first year organising APEX Biz-IT and he brings with him experiences in organizing various school events. Alongside Edison, who coincidentally shares the same name, he has also participated in local Case Competitions like NUS-UOB Case challenge. Aside from school and APEX, Jun Hao’s free time is dominated by his other interest, Ballroom Dancing. Having picked up the dance, just over one year ago, he regularly competes in local competitions. Jun Hao is very excited to be a part of APEX, and he feels extremely privileged to be able to host the brightest minds from over the world through APEX.

Logistics

From left to right: Nicole Yiu Tjing Tung, Clinton Ang Leong Hong

Director

Clinton is a sophomore in Singapore Management University, School of Information Systems. He enjoys the experience as a program executive in APEX 2014. He could never forget the laughter and cheers when every team had to do a short introduction during the Welcome dinner. Some came up with sing and dance performances while others shared with everyone something interesting about themselves. He is delighted to be part of APEX 2015 and would hope to create many more exhilarating moments for the APEX community.

Executive

A freshman of the Singapore Management University, Nicole is currently pursuing a double degree in Bachelor of Business Management and Bachelor of Accountancy. Having enjoyed organising an event similar to APEX in her high school years, she chose to take on APEX as a Logistics executive this year. This is her first time being involved APEX, and she is certainly excited and optimistic about the event this year. She hopes all participants would have a whale of a time and bring back with them valuable knowledge and friendships.

Events

From left to right: Chia Chong Cher, Tang Shing Hei, Pamela Seah Jia Yi, Toh Xin Ning Sheryl, Amos Tan Wei Jie, Remy Ng Zheng Yao, Glenn Ng Guo You

Director

Xin Ning is in her second year of studies in Singapore Management University majoring in Information System Management with a second major in Organizational Behaviour and Human Resource. With her passion in IT and business, she has participated in APEX Biz-IT last year as a Programme Executive. With the new friendships and experience gained, she has enjoyed herself very much. As the Events Director for APEX 2015, she looks forward to see everybody and hopes to give the participants a memorable experience that they can never forget.

Executives

Chong Cher is a first year student currently pursuing his bachelor’s degree in Information Systems Management in SMU. After being impressed by the culture and cohesiveness of the previous APEX committee, he decided to sign up as an Events Executive. When not in school, Chong Cher also enjoys exploring the great outdoors, and is always on the lookout for his next adventure.

Shing Hei is currently in his first year of studies in Singapore Management University (SMU) and is pursuing his degree in Bachelor of Science (Information Systems Management). This is the first year that Shing Hei is involved in APEX Biz-IT as an Events Executive. At the same time, Shing Hei is also part of the Organising Committee of Kidleidoscope 2015 – a Community Service Project organised for freshmen. During free time, Shing Hei enjoys playing the piano and taking part in sports like badminton and swimming. Being part of the international case competition, he hopes to learn from the different teams around the world and forge new friendships with the fellow participants.

Pamela is currently in her first year of studies in Singapore Management University (SMU) pursuing a degree in the Bachelor of Science (Information Systems Management). This is her first time joining APEX Biz-IT team as an Events Executive. From this, she hopes to gain more exposure and pick up more skills as well as experiences along the way.

Amos is in his first year of studies in Singapore Management University (SMU) pursuing his degree in Bachelor of Science (Information Systems Management). This is Amos’s first year being on the APEX Biz-IT as an Events Executive. Aside from school and APEX, Amos is also a cheerleader at SMU’s cheerleading team, Flare.

Remy is currently in his first year of studies in Singapore Management University(SMU) pursuing a degree in the Bachelor of Science (Information Systems Management). This is the first time that Remy is part of the Apex-Biz organising committee as an Events Executive. At the same time, Remy is also part of the Kendo Club as a Finance Director. During his free time, Remy likes to game as well as hone his Kendo skills.

Glenn is from Singapore Polytechnic and a prospecting student of Singapore Management University, Glenn looks into integrating the power of IT into businesses by pursuing his Bachelor of Science in Information System management. Alongside his interest in bringing IT to businesses, he has also managed events ranging from private seminars to commercial events hosted in Changi Airport and many more companies. Being his first year in Apex as an events executive, he hopes to learn and mix with people all round the globe and contribute lots to their experience with Apex Biz-IT 2015.

Marketing

From left to right: Tan Yong Siang Ivan, Low Wei Lin, Brian Tan Le Meau, Sarah Chow Si Min, Wong Teng Fon, Lydia Nugroho, Ong Ming Hao Michael

Directors

Brian, currently in his second year of studies in Singapore Management University, is pursuing his degree in Bachelor of Science (Information Systems Management) and a second major in Advanced Business Technology. Having enjoyed himself as a Marketing Executive last year, Brian returns for the second year as a Marketing Director. APEX Business-IT has been an enjoyable journey for him and his team so far and he is looking forward to a successful APEX Biz-IT 2015!

Sarah is currently a second year School of Information Systems student. Having been involved last year as a Marketing Executive, she wants to make a difference this year as a Marketing Director. She loves working with her fellow team mates in coming up with creative ideas and is looking forward to a fantastic APEX Biz-IT 2015.

Executives

Yong Siang is currently a first year student from the School of Information Systems. He is passionate about the integration of Information Technology with business and web designing, thus joining APEX Biz-IT Case Challenge as a Marketing Executive. He is also the President of SMU Ivory Keys, a piano ensemble. In his free time, he enjoys playing the piano, drawing and playing badminton. Through organising this competition, he hopes to gain more experience in managing large-scale events, working as a team and also building a network of friends.

Wei Lin is a Sophomore pursuing a Bachelor of Business Management degree in SMU. Her passion in Marketing has led her to join APEX Marketing. She has a strong interest in photography and wishes to capture the best moments for everyone joining APEX 2015. Do approach her or anyone in the Marketing committee if you wish to have your moments captured!

Teng Fon is currently a Sophomore in Singapore Management University pursuing a degree in Bachelor of Business Management. This is his first time being part of the APEX Business-IT organizing committee. He has an interest in creative activities which is why he chose to be a part of the Marketing Department. While designing can be a difficult tasks at times, he is enjoying every minute of it. He is looking forward to mingling with people from all over the world and to a successful APEX Biz-IT 2015!

Lydia is a final year student in Singapore Management University pursuing a degree in Information Systems and second majoring in Marketing. She joined APEX marketing in 2013, where she gained much experience in designing collaterals and marketing activities in general. She joined APEX marketing once again this year to obtain more knowledge about marketing and design prior to graduation and joining the workforce.

Michael is a first year student in the School of Information Systems. This is his first year in APEX as a marketing executive, creating marketing collaterals and videos. However, Michael is not new to graphical design and videography. He is part of SMU’s broadcast & Entertainment as a member of Campus TV and Marketing & Communications, where he regularly hone his design skills. Michael also enjoys contemporary dance and is part of SMU Indancity.

Public Relations

From left to right: Candace Ng Hong Ting, Ngo Kee Kai

Kee Kai is a second year student in the School of Information Systems. This is the first time he is joining APEX Business-IT as a Public Relations Director. APEX is the largest event that he had planned and he feels privilege to be in this learning journey with his committee. When Kee Kai is free, he likes to dance and eat. Kee Kai enjoys every single moment in APEX and looking forward to a successful APEX Business-IT 2015!

Candace is currently in her second year of studies in Singapore Management University. She is pursuing a degree in Bachelor of Business Management with a major in Marketing. This is the first year Candace is involved in APEX Biz-IT and she feels excited to be part of this big event. She brings along her past experience of being a Public Relation Director of SMU’s largest community service project, starringSMU’14 with her to contribute to the success of APEX. Candace hopes to gain more experiences and skills along the way and is looking forward to APEX Biz-IT’15.

Technology

From left to right: Charlie Chong Yick Soon, Zac Ler Ze Chen

Charlie is a sophomore in School of Information Systems Management, Singapore Management University. He is pursuing a second major in Advance Technology Analytics. In addition, he is also a member of the IT department in the school council. When Charlie is not doing work, he enjoys skating and trains regularly to master various tricks and stunts. He is also a big fan of snowboarding.

Zac, a sophomore in the School of Information Systems. This is his first year in Apex, where he supports and innovates the use of IT within the competition. As an aspiring IT consultant, he enjoys the challenge of being in different scenarios, analysing the process, planning the project and seeing the change happen. You can also find him with SMUXtremist trying new adventures such as skydiving, canyoning and gliding.

University Relations

From left to right: Brenda Koh Siu Wei, Sandra Lork Kai Hui 

Brenda is currently a Sophmore at Singapore Management University pursuing a Bachelor of Science in Information Systems Management. This year would mark her first year as part of the APEX Business-IT Global Case Challenge Organising Committee. Brenda has vast experiences in organising events, but none of them as big as APEX! From this, she hopes to pick up more skills as well as experiences along the way, as well as learning about the different cultures and lifestyles of the participants from this year. Apart from her love in organising events, Brenda has a deep interest in music, which she hope she’ll be able to pursue in time to come.

Sandra is currently in her penultimate year of studies at Singapore Management University. She is pursuing a degree in Bachelor of Business Management, with first major being Finance and second major Corporate Communications. This is her first time taking on the role as the University Relations Deputy Director in APEX Biz-IT and she feels extremely privileged to be part of this big family. Taking an interest in dance, Sandra was also once part of SMU’s standard ballroom CCA, Ballare.